MRCGO is the "Amazon" for the International B2B Industrial Supply Market
"I use my phone to order Pipe, Valves, Instruments, and Accessories,
... most of the time, I am somewhere in the middle of nowhere. Getting supplies should to be easier."
... most of the time, I am somewhere in the middle of nowhere. Getting supplies should to be easier."
Jack Statham
Project Manager, Mechanical Engineer
Stat Oil
The Problem:
Complaints were flooding into the service center about the MRCGO Mobile Website being difficult to use.
Interviews began to expose a number of pain points and blockers users were experiencing.
- The mobile version was not responsive and took an excessive amount of time to load.
- The mobile version was difficult for users to navigate on mobile devices and tablets.
- The mobile connection would drop off in remote locations while waiting on data to be downloaded
- The mobile version was directly responsible for the loss of sales from customers attempting to order products in remote locations
Insights from Users
- Pipe is the most difficult product to purchase on mobile, there are too many steps and too many options
The Wireframes were tested in User Surveys and 1:1 Interviews with 25 MRCGO Customers.
- Labels needed to be added to the menu icons
- A Filter screen to limit the number of clicks needed to accomplish the task.
- The ability to search for a specific item by the product number
- Minimize the clicks needed to complete a purchase, if possible
Additional updates and enhancements were implemented after each user testing
Hi-Fi Prototypes for final testing
The Results
- Simplified the process for purchasing pipe online. the user can now purchase their item with just 7 clicks, originally it took 17 clicks
- All 20 users were able to accomplish all tasks
- The new e-commerce process flow is to be implemented into all of the product categories on the website
